Why is this important?
- Brand Analytics is the data customer's are typing into the Amazon Search bar
- If they are searching for your product, they will generally start with your brand name.
- The more people search for your brand.... the better 🚀
- A good portion of TikTok users will not click on an ad, but rather search for the product themselves.
Use TikTok to manipulate Brand Analytics:
- Create an engaging video
- Boost it with TikTok Ads
- Tell the audience how to find the product on Amazon (ie. What keywords to use to find your product.... best option is Brand Name + Keyword)
- Watch those specific keywords rise in Brand Analytics
- Make occur in a few days or a few weeks... depends on your ad spend
Don't believe me?
Look at this screenshot below:
- Before TikTok Ads, no mention of the brand on Brand Analytics
- Content was posted and boosted with TikTok Ads
- A week later the brand name is now appearing in Brand Analytics
- Bid on those keywords in your PPC campaigns
- TikTok users have taken action by actively searching for your product.
- Target them with PPC to avoid your competitors benefitting.